Digital innovation - Smart Insights https://www.smartinsights.com/tag/digital-innovation/ Digital Marketing > The Marketing Strategy Blog Tue, 03 Sep 2024 15:05:10 +0000 en-US hourly 1 10 Actionable Digital Marketing Trends for 2025 https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/ Mon, 02 Sep 2024 11:50:53 +0000 https://www.smartinsights.com/?p=169164 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..

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]]> How to use the Product Life Cycle (PLC) marketing model https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/ https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/#comments Fri, 18 Feb 2022 11:00:00 +0000 http://www.smartinsights.com/?p=33198 Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/feed/ 3 How marketers are using Clubhouse to reach and delight future and existing customers https://www.smartinsights.com/social-media-marketing/how-marketers-are-using-clubhouse-to-reach-and-delight-future-and-existing-customers/ Mon, 08 Mar 2021 14:00:08 +0000 https://www.smartinsights.com/?p=159391 The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely In May 2020 shortly after the world was thrown into disarray …..

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]]> Managing Disruptive Innovation https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/#respond Thu, 09 Feb 2017 11:00:00 +0000 http://www.smartinsights.com/?p=83820 Key lessons from the Strategy and Innovation World Forum Robert Jones, our research analyst and I headed off to London last week to go to the Strategy and Innovation World Forum, set up by World Forum Disrupt.  The Innovation Directors …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/feed/ 0 Essential Retail Innovation Stats for Planning 2017 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/essential-retail-innovation-stats-planning/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/essential-retail-innovation-stats-planning/#respond Wed, 07 Dec 2016 11:00:00 +0000 http://www.smartinsights.com/?p=81354 Key Findings from a survey of 500 European fashion retailers Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/essential-retail-innovation-stats-planning/feed/ 0 Why behave like a Dot Com? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/behave-like-dot-com/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/behave-like-dot-com/#respond Mon, 07 Nov 2016 09:00:00 +0000 http://www.smartinsights.com/?p=79924 Marketing agencies need to learn from tech leaders Having spent ten years spearheading one of the UK’s leading dot com companies to digital success, Dave Heath is now shaking up the agency landscape by taking dot com thinking into agency …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/behave-like-dot-com/feed/ 0 Increasing event engagement with technology https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/ https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/#respond Thu, 17 Dec 2015 15:00:00 +0000 http://www.smartinsights.com/?p=60046 How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience …..

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