Digital Marketing Best Practice - Smart Insights https://www.smartinsights.com/tag/digital-marketing-best-practice/ Digital Marketing > The Marketing Strategy Blog Tue, 20 Aug 2024 10:40:50 +0000 en-US hourly 1 How to create a customer experience strategy across the full lifecycle https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-customer-experience-strategy-across-the-full-lifecycle/ Tue, 02 Jul 2024 13:37:52 +0000 https://www.smartinsights.com/?p=169001 Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. …..

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]]> How best to learn marketing skills for strategy https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Fri, 31 May 2024 14:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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]]> How to use Standard Operating Procedures (SOPs) for marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-use-standard-operating-procedures-sops-for-marketing/ Thu, 02 May 2024 09:35:04 +0000 https://www.smartinsights.com/?p=168685 Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..

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]]> How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 05 Apr 2024 09:44:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Tue, 02 Jan 2024 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> Landing page examples and 12 tips: The Perfect Landing Page https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/#comments Fri, 16 Jul 2021 15:00:22 +0000 http://www.smartinsights.com/?p=3697 Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don't know the power of a strong landing page still often focuses on the homepage. …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/feed/ 99 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Using the PESTLE analysis model https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/ https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/#comments Wed, 23 Sep 2020 16:00:22 +0000 http://www.smartinsights.com/?p=42503 Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..

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