Gavin Llewellyn, Author at Smart Insights https://www.smartinsights.com/author/gavinllewellyn/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Dec 2023 12:00:33 +0000 en-US hourly 1 How to create an effective pharmaceutical marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/how-to-create-an-effective-pharmaceutical-marketing-strategy-in-2022/ Fri, 24 Nov 2023 08:30:29 +0000 https://www.smartinsights.com/?p=161311 Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. Digital transformation is rapidly altering the …..

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]]> A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 3 step go-to-market strategy for software and SaaS companies https://www.smartinsights.com/digital-marketing-strategy/go-to-market-strategy-for-software-and-saas-companies/ Wed, 09 Aug 2023 08:00:50 +0000 https://www.smartinsights.com/?p=161937 How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..

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]]> Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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]]> Marketing campaign analysis – How to review your campaigns’ effectiveness https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/#respond Mon, 10 Oct 2022 11:23:30 +0000 https://www.smartinsights.com/?p=114545 Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/feed/ 0 How to make an impact in your first 100 days in a new job https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-to-make-an-impact-in-your-first-100-days-in-a-new-job/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-to-make-an-impact-in-your-first-100-days-in-a-new-job/#respond Tue, 24 May 2022 14:00:10 +0000 https://www.smartinsights.com/?p=119667 7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-to-make-an-impact-in-your-first-100-days-in-a-new-job/feed/ 0 The key characteristics of an effective Go-to-Market plan https://www.smartinsights.com/marketing-planning/marketing-strategy/key-characteristics-effective-go-to-market-plan/ https://www.smartinsights.com/marketing-planning/marketing-strategy/key-characteristics-effective-go-to-market-plan/#respond Fri, 25 Mar 2022 14:30:03 +0000 https://www.smartinsights.com/?p=126634 Three Go-to-Market models to help you strategize, plan and deliver Business and marketing go-to-market strategy is an essential component in the delivery of any successful product, service, or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/key-characteristics-effective-go-to-market-plan/feed/ 0 Four steps to developing a big idea for your campaign [belVita Case Study] https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/#respond Thu, 11 Nov 2021 13:00:00 +0000 https://www.smartinsights.com/?p=114465 The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/feed/ 0 The components of an effective healthcare marketing strategy https://www.smartinsights.com/digital-marketing-strategy/the-components-of-an-effective-healthcare-marketing-strategy/ Wed, 10 Nov 2021 15:30:37 +0000 https://www.smartinsights.com/?p=161596 How to take a strategic approach to your healthcare marketing planning in 2022 Over the last 18 months, the healthcare sector has gone through a period of rapid change. The COVID-19 pandemic has had a profound impact on the way …..

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]]> Five fintech marketing trends to watch out for in 2022 https://www.smartinsights.com/digital-marketing-strategy/five-fintech-marketing-trends-to-watch-out-for-in-2022/ Wed, 03 Nov 2021 16:00:41 +0000 https://www.smartinsights.com/?p=161552 A selection of case studies, examples, and best practices from fintech companies around the world Like many sectors, the financial services industry is going through a period of disruption. New, digital-first brands and services are making waves and digital has …..

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