Robert Jones, Author at Smart Insights https://www.smartinsights.com/author/57308620e30aa/ Digital Marketing > The Marketing Strategy Blog Mon, 07 Dec 2020 13:19:01 +0000 en-US hourly 1 Customer loyalty marketing in a digital era https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/ https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/#respond Mon, 07 Dec 2020 15:00:05 +0000 https://www.smartinsights.com/?p=110036 First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/feed/ 0 This is why now is the time to do persona research https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/#respond Wed, 06 Nov 2019 15:16:14 +0000 https://www.smartinsights.com/?p=112629 I'm sorry to break it to you, but building personas will probably take twice as long as you think it will. Now's the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/feed/ 0 UX, CX and CRO trends 2019: Digital Experience Management https://www.smartinsights.com/user-experience/ux-cx-and-cro-trends-2019-digital-experience-management/ https://www.smartinsights.com/user-experience/ux-cx-and-cro-trends-2019-digital-experience-management/#respond Wed, 10 Oct 2018 08:00:52 +0000 https://www.smartinsights.com/?p=124580 Predictions, trends and what to look out for in UX and CRO in the year ahead More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going mainstream. With CRO and UX in the …..

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]]> https://www.smartinsights.com/user-experience/ux-cx-and-cro-trends-2019-digital-experience-management/feed/ 0 10 things you can user test on your B2B website https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/10-things-you-can-user-test-on-your-b2b-website/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/10-things-you-can-user-test-on-your-b2b-website/#respond Thu, 04 Oct 2018 08:00:17 +0000 https://www.smartinsights.com/?p=112647 10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/10-things-you-can-user-test-on-your-b2b-website/feed/ 0 It’s time for marketers to tap into system 1 thinking https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/ https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/#respond Wed, 08 Aug 2018 10:00:48 +0000 https://www.smartinsights.com/?p=107231 Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/feed/ 0 Are content marketers promoting their research enough? https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/#respond Tue, 05 Jun 2018 15:00:50 +0000 https://www.smartinsights.com/?p=115952 Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares - but are marketers making the most of their excellent research? The …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/feed/ 0 How aligned are sales and content marketing teams https://www.smartinsights.com/managing-digital-marketing/how-aligned-are-sales-and-content-marketing-teams/ https://www.smartinsights.com/managing-digital-marketing/how-aligned-are-sales-and-content-marketing-teams/#respond Tue, 29 May 2018 15:00:00 +0000 https://www.smartinsights.com/?p=115813 Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem …..

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]]> https://www.smartinsights.com/managing-digital-marketing/how-aligned-are-sales-and-content-marketing-teams/feed/ 0 How to find B2C survey respondents https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/how-to-find-b2c-survey-respondents/ https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/how-to-find-b2c-survey-respondents/#respond Wed, 23 May 2018 08:00:10 +0000 http://www.smartinsights.com/?p=76565 Daunting, time-consuming and expensive. Or is it? Doing any form of research doesn't always need to be so costly, here are five options to help you recruit participants for surveys. I've also produced an article on how to get B2B survey …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/how-to-find-b2c-survey-respondents/feed/ 0 Millennials don’t like Snapchat since it’s redesign https://www.smartinsights.com/social-media-marketing/millennials-dont-like-snapchat-since-its-redesign/ https://www.smartinsights.com/social-media-marketing/millennials-dont-like-snapchat-since-its-redesign/#respond Tue, 22 May 2018 15:00:11 +0000 https://www.smartinsights.com/?p=115823 Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat's impression score and satisfaction score has …..

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]]> https://www.smartinsights.com/social-media-marketing/millennials-dont-like-snapchat-since-its-redesign/feed/ 0 6 ways to find B2B research survey respondents https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/find-b2b-survey-respondents/ https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/find-b2b-survey-respondents/#respond Tue, 22 May 2018 08:00:02 +0000 http://www.smartinsights.com/?p=77088 The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard and the cost can be eye watering too, particularly …..

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