Gabrielle Wright, Author at Smart Insights https://www.smartinsights.com/author/gabrielle-wrightsmartinsights-com/ Digital Marketing > The Marketing Strategy Blog Tue, 17 Sep 2024 11:25:42 +0000 en-US hourly 1 Three digital marketing plan examples https://www.smartinsights.com/digital-marketing-strategy/three-digital-marketing-plan-examples/ Tue, 17 Sep 2024 09:50:09 +0000 https://www.smartinsights.com/?p=165839 From B2B to E-commerce to Brands, we've got examples of digital marketing plans for early startups through to multinational enterprises Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..

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]]> Why are more marketing agencies and consultants using specialist digital marketing white labelling? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/#respond Tue, 09 Jul 2024 13:45:00 +0000 http://www.smartinsights.com/?p=86597 Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in marketing is simple. It's a business arrangement in which one company …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/feed/ 0 Integrating the RACE Framework to improve your marketing strategy https://www.smartinsights.com/digital-marketing-strategy/integrating-the-race-framework-to-improve-your-marketing-strategy/ Fri, 28 Jun 2024 15:18:09 +0000 https://www.smartinsights.com/?p=168995 If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, …..

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]]> How to create a marketing campaign plan with ChatGPT [4 steps] https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-marketing-campaign-plan-with-chatgpt/ Thu, 13 Jun 2024 14:05:00 +0000 https://www.smartinsights.com/?p=168884 Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're …..

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]]> 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Fri, 24 May 2024 13:25:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Sun, 28 Apr 2024 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> How effective is your digital media? https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/ https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/#respond Tue, 16 Apr 2024 13:30:53 +0000 https://www.smartinsights.com/?p=112207 Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/feed/ 0 What is sustainable marketing and how should you use it? https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/#respond Tue, 02 Apr 2024 15:00:18 +0000 https://www.smartinsights.com/?p=145533 Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/feed/ 0 How strong is your brand identity? https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/#respond Mon, 18 Mar 2024 07:30:58 +0000 https://www.smartinsights.com/?p=109669 Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/feed/ 0 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Sun, 10 Mar 2024 15:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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