Digital marketing and e-commerce for online retailers - Smart Insights https://www.smartinsights.com/tag/ecommerce/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 E-commerce conversion rate benchmarks – 2024 update https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/#comments Thu, 04 Jan 2024 08:20:46 +0000 http://www.smartinsights.com/?p=4857 E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/feed/ 120 Direct-to-consumer: E-commerce marketing techniques for D2C brands https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/ Wed, 16 Aug 2023 15:00:58 +0000 https://www.smartinsights.com/?p=161565 How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..

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]]> Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/ https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/#comments Fri, 09 Jun 2023 15:30:14 +0000 http://www.smartinsights.com/?p=24588 E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/feed/ 30 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35 Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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]]> Best e-commerce marketing strategies to accelerate your ROI https://www.smartinsights.com/digital-marketing-strategy/best-e-commerce-marketing-strategies-to-accelerate-your-roi/ Wed, 21 Jul 2021 15:00:28 +0000 https://www.smartinsights.com/?p=160669 What are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels should retail marketers prioritize for growth? Online retail is a cut-throat competitive landscape right now. Get it right, and your growth is through …..

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]]> Chinese social media: 5 new features that are shaping social media marketing in China https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/ https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/#comments Fri, 19 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=59095 Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..

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]]> https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/feed/ 3 E-commerce marketing strategy recommendations for 2021 https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-strategy/ Wed, 10 Mar 2021 15:00:44 +0000 https://www.smartinsights.com/?p=159420 What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates …..

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]]> E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

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