Digital transformation - Smart Insights https://www.smartinsights.com/tag/digital-transformation/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Dec 2023 11:37:12 +0000 en-US hourly 1 Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 https://www.smartinsights.com/digital-marketing-strategy/marketing-for-tech-companies/ Mon, 18 Dec 2023 16:11:16 +0000 https://www.smartinsights.com/?p=160401 Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing …..

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]]> The marketing agency capabilities review matrix https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/#respond Wed, 13 Apr 2022 14:15:00 +0000 http://www.smartinsights.com/?p=86480 Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/feed/ 0 Digital Transformation: Structuring digital marketing teams https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/#comments Thu, 07 Apr 2022 13:10:14 +0000 http://www.smartinsights.com/?p=39650 Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/feed/ 3 Healthcare digital transformation strategy and planning recommendations https://www.smartinsights.com/digital-marketing-strategy/healthcare-digital-transformation/ Mon, 05 Jul 2021 14:00:57 +0000 https://www.smartinsights.com/?p=160546 If you're looking to attract and retain more customers for your medical business online, we've got pharma and healthcare digital transformation solutions for you Healthcare digital transformation is a staged program of organizational improvements to pharma/healthcare business models, people, processes, …..

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]]> Creating a Digital Transformation plan https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/#respond Fri, 04 Jun 2021 15:05:21 +0000 http://www.smartinsights.com/?p=38859 Three essential steps to kickstart Digital Transformation Digital Transformation is a focus for many organizations right now and as you can see from the Google Trends search volumes, it's increasing in popularity recently. As with any change within an organization, …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/feed/ 0 Financial Services digital transformation for marketing leaders https://www.smartinsights.com/digital-marketing-strategy/financial-services-digital-transformation-for-marketing-leaders/ Fri, 26 Mar 2021 15:00:50 +0000 https://www.smartinsights.com/?p=159674 Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..

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]]> Our top 7 recommended IT marketing skills and tools for you to compete in 2021 https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/#respond Wed, 17 Mar 2021 16:30:00 +0000 https://www.smartinsights.com/?p=148512 Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We've rounded up our top 7 recommended IT marketing skills and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/feed/ 0 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Bank marketing: CX learnings for financial services from challenger banks https://www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/ Wed, 20 Jan 2021 16:00:55 +0000 https://www.smartinsights.com/?p=153858 Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..

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]]> Your top online marketing courses and training solutions of the year https://www.smartinsights.com/digital-marketing-strategy/marketing-online-training-courses-templates/ Mon, 21 Dec 2020 16:11:29 +0000 https://www.smartinsights.com/?p=158254 With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular Deciding on a marketing course to optimize your strategy in 2021 is tough. …..

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