Online marketing mix - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/online-marketing-mix/ Digital Marketing > The Marketing Strategy Blog Tue, 20 Dec 2022 12:17:11 +0000 en-US hourly 1 Definitions of Digital marketing vs Internet marketing vs Online marketing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/#comments Sun, 18 Dec 2022 09:45:47 +0000 http://www.smartinsights.com/?p=21720 What is the difference and does it matter?! Before Digital marketing became the de-facto term, I've been asked this question a lot across the years... does the difference in scope between these terms matter? So, as we enter 2023, I …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/feed/ 18 What channels are in the best travel industry marketing mix? https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/#respond Wed, 14 Feb 2018 16:00:52 +0000 https://www.smartinsights.com/?p=106330 Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/feed/ 0 Creating the best marketing mix for a product launch https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/creating-best-marketing-mix-product-launch/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/creating-best-marketing-mix-product-launch/#respond Tue, 31 Oct 2017 09:00:00 +0000 http://www.smartinsights.com/?p=98757 How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/creating-best-marketing-mix-product-launch/feed/ 0 The essentials of pricing strategy https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/essentials-pricing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/essentials-pricing-strategy/#respond Thu, 15 Dec 2016 09:00:00 +0000 http://www.smartinsights.com/?p=80468 Creating Pricing Strategies for Different Objectives How much does it cost? This is one of the first questions that customers have when they see something they like, whether 'on the high street' or in an e-commerce store. That is why …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/essentials-pricing-strategy/feed/ 0 An alternative to the 7 P’s of the marketing mix? https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/7ps-marketing-mix-alternative/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/7ps-marketing-mix-alternative/#comments Mon, 25 Jan 2016 11:00:00 +0000 http://www.smartinsights.com/?p=65181 A new whitepaper proposes the Customer Mix as a replacement for the 7 P's marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/7ps-marketing-mix-alternative/feed/ 1 Using SMS text in your marketing mix https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/using-sms-text-marketing-mix/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/using-sms-text-marketing-mix/#respond Mon, 14 Jul 2014 13:56:00 +0000 http://www.smartinsights.com/?p=38191 SMS is not just for promotion. Have you fully considered the possibilities of text marketing to grow your business? What is the Marketing Mix? For those unfamiliar with the 7Ps of the marketing mix, imagine your business represented in the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/using-sms-text-marketing-mix/feed/ 0 Boo.com case study – a classic example of failed ecommerce strategy https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/boo-com-case-study-a-classic-example-of-failed-ebusiness-strategy/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/boo-com-case-study-a-classic-example-of-failed-ebusiness-strategy/#comments Thu, 19 Jun 2014 05:21:21 +0000 http://www.smartinsights.com/?p=1234 Boo hoo: “ Learning from the largest European dot-com failure This in-depth case study of Boo.com features in the last few editions of my book Digital marketing: Strategy, Implementation and Practice  - it's based is based on story of Boo.com failure from …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/boo-com-case-study-a-classic-example-of-failed-ebusiness-strategy/feed/ 13 The psychology of online pricing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/#comments Tue, 15 Apr 2014 10:40:04 +0000 http://www.smartinsights.com/?p=36113 How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means, that in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/feed/ 7 An introduction to dynamic pricing for Ecommerce https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/dynamic-pricing-ecommerce/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/dynamic-pricing-ecommerce/#respond Tue, 11 Mar 2014 08:15:00 +0000 http://www.smartinsights.com/?p=34885 Out with the Old, In with the…Old.  Why Dynamic pricing is even more relevant today Dynamic pricing is a price-setting approach relying on data analysis and flexibility. It allows to shape and control price changes on the fly, depending on …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/dynamic-pricing-ecommerce/feed/ 0 Remixing your marketing mix online https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/remixing-your-marketing-mix-online/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/remixing-your-marketing-mix-online/#respond Tue, 18 Oct 2011 10:05:15 +0000 http://www.smartinsights.com/?p=7454 How to apply the marketing mix to develop online marketing strategies We often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today …..

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