Lifecycle Marketing - Smart Insights https://www.smartinsights.com/tag/lifecycle-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 13 Jun 2023 07:41:32 +0000 en-US hourly 1 How to use the Product Life Cycle (PLC) marketing model https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/ https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/#comments Fri, 18 Feb 2022 11:00:00 +0000 http://www.smartinsights.com/?p=33198 Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/feed/ 3 The Lifecycle Marketing Model https://www.smartinsights.com/marketing-planning/marketing-models/lifecycle-marketing-model/ https://www.smartinsights.com/marketing-planning/marketing-models/lifecycle-marketing-model/#respond Wed, 26 Oct 2016 10:00:00 +0000 http://www.smartinsights.com/?p=78979 Planning and optimising across the whole customer journey is the most effective way to win and retain customers. Anyone who's worked for an Ecommerce business, or indeed just about any kind of business, will know that customer retention and re-activation is …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/lifecycle-marketing-model/feed/ 0 Customer Activation – Marketing with a measurable purpose https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/6-customer-activation-tactics/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/6-customer-activation-tactics/#respond Wed, 20 May 2015 08:08:00 +0000 http://www.smartinsights.com/?p=49944 6 tactics to get started with Customer Activation As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. With Lifecycle marketing it’s the job of marketing to ensure that each interaction …..

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