Attribution - Smart Insights https://www.smartinsights.com/tag/attribution/ Digital Marketing > The Marketing Strategy Blog Wed, 25 Apr 2018 10:37:34 +0000 en-US hourly 1 How to make use of Google Analytics Attribution Modelling https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/ https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/#respond Thu, 26 Apr 2018 10:00:01 +0000 https://www.smartinsights.com/?p=114019 Your marketing's most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..

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