Somya Mehta, Author at Smart Insights https://www.smartinsights.com/author/5b51dfa332d7f/ Digital Marketing > The Marketing Strategy Blog Tue, 12 Feb 2019 15:19:16 +0000 en-US hourly 1 Social media marketing trends 2019 https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2019/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2019/#respond Wed, 28 Nov 2018 15:00:21 +0000 https://www.smartinsights.com/?p=127428 Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2019/feed/ 0 Top ways influencers generate revenue [Infographic] https://www.smartinsights.com/online-pr/influencer-marketing/top-ways-influencers-generate-revenue-infographic/ https://www.smartinsights.com/online-pr/influencer-marketing/top-ways-influencers-generate-revenue-infographic/#respond Fri, 12 Oct 2018 14:00:52 +0000 https://www.smartinsights.com/?p=118172 ‘A trusted referral influences people more than the best broadcast message’ - Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote …..

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]]> https://www.smartinsights.com/online-pr/influencer-marketing/top-ways-influencers-generate-revenue-infographic/feed/ 0 B2B buyer journey and content preferences 2018 https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-buyer-journey-and-content-preferences-2018/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-buyer-journey-and-content-preferences-2018/#respond Tue, 10 Jul 2018 14:00:09 +0000 https://www.smartinsights.com/?p=117939 “Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-buyer-journey-and-content-preferences-2018/feed/ 0 Consumer behaviour and retail trends 2018 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/#respond Thu, 05 Jul 2018 08:00:56 +0000 https://www.smartinsights.com/?p=119096 "Almost all members of Generation Z prefer to shop in bricks-and-mortar stores" - IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/feed/ 0 How can you innovate your email marketing strategy? https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/#respond Wed, 04 Jul 2018 15:00:00 +0000 https://www.smartinsights.com/?p=118683 Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/feed/ 0 Social Media Image Sizes 2018 [Infographic] https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-image-sizes-2018-infographic/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-image-sizes-2018-infographic/#respond Fri, 15 Jun 2018 10:00:33 +0000 https://www.smartinsights.com/?p=109072 Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-image-sizes-2018-infographic/feed/ 0 Is your data being used to fight the wrong fight? https://www.smartinsights.com/social-media-marketing/facebook-marketing/is-your-data-being-used-to-fight-the-wrong-fight/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/is-your-data-being-used-to-fight-the-wrong-fight/#respond Tue, 12 Jun 2018 15:00:37 +0000 https://www.smartinsights.com/?p=117396 Chart of the day: Facebook Users' Privacy Concerns In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/is-your-data-being-used-to-fight-the-wrong-fight/feed/ 0 Google Duplex – here’s what it means for marketers https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-duplex-for-marketers/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-duplex-for-marketers/#respond Thu, 07 Jun 2018 13:01:36 +0000 https://www.smartinsights.com/?p=117119 Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-duplex-for-marketers/feed/ 0 Facebook Advertising Benchmarks 2018 https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-advertising-benchmarks-2018/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-advertising-benchmarks-2018/#respond Thu, 24 May 2018 15:48:23 +0000 https://www.smartinsights.com/?p=116257 Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-advertising-benchmarks-2018/feed/ 0 Influencer Marketing Top Trends 2018 https://www.smartinsights.com/online-pr/influencer-marketing/influencer-marketing-top-trends-2018/ https://www.smartinsights.com/online-pr/influencer-marketing/influencer-marketing-top-trends-2018/#respond Tue, 08 May 2018 14:50:15 +0000 https://www.smartinsights.com/?p=114839 The field of Influencer Marketing has grown by a whopping 198% in 2017!  ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit …..

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