Comments on: The psychology of online pricing

By: Graham Jones

Graham Jones — Mon, 25 Jul 2016 07:38:49 +0000

In reply to Blah.

Thanks for your comment. I agree a price display is necessary if the person is price sensitive. What you are describing is typical behaviour of people who want to be able to get the best value or the best deal. Websites that do not display prices lose business as you say. However, there are people, particularly in the luxury brand sector, who simply do not care about the price. They just want the item, no matter what it costs. Research shows if you show these kind of people the price it puts them off buying as they associate price displays with lower value.

By: Blah

Blah — Mon, 25 Jul 2016 00:17:22 +0000

“If you are working in the luxury brand sector you don’t even need to display any prices, let alone worry about how you put them on a web page. In fact, there is even research that suggests you might be better off not displaying prices at all..!”
Nope, nope, nope and nope.
You have to display a price if you want my business. In the modern online economy, there’s always an alternative supplier for any product. If I have four different sites selling something I want, and only two of them are displaying a price, I will go with the cheapest of those two. The ones without a price get an instant ignore. If I was prepared to talk to people and email or call up shops, I wouldn’t be looking online. By forcing me to call or email you to ask for a quote, you are removing the biggest advantage of online shopping – convenience.
Display a price, clarify the currency and ALWAYS include postage and handling cost’s – or lose my business.

By: Elizabeth Ball

Elizabeth Ball — Mon, 05 May 2014 08:32:00 +0000

Since so many retailers have .com domains no matter what country they are based in, I’d actually want to know that I was being charged in pounds, rather than assume it was in dollars (without the symbol), or I’d get an unpleasant surprise on my credit card statement.

By: makeonlineshop

makeonlineshop — Thu, 01 May 2014 16:25:00 +0000

Interesting !

A question, would you sell some products $19.90 or $24.90 if you know that these items can be bought on some shops for $19.90 and $24.90 on some others ?

Are you sure to sell more at $19.90 ? And selling more means more work, so is it worth working more if finally the profit is the same by selling less but at $24.90 ?

Thank you so much for your ideas.

By: simpleERB

simpleERB — Thu, 01 May 2014 13:42:00 +0000

Is it just me or does £29.99 say, “We think you are a gullible asshole”, and £30 says, “We are treating you like an adult.”

By: Balkar Singh

Balkar Singh — Tue, 15 Apr 2014 11:32:00 +0000

Amazing insights. I would agree a lot for the Red/Green notion developed these days. For 29.99 and 30.01, I think people are more oriented towards real things now. 30.01 when realized, would not give a shock(as 29.99 may, due to more difference between 20 and 30 than in 30 and 30)

By: Luella

Luella — Tue, 15 Apr 2014 10:41:00 +0000

Really, really interesting Graham thanks. Looking forward to reading in more depth.