Content marketing KPIs - Smart Insights https://www.smartinsights.com/tag/content-marketing-kpis/ Digital Marketing > The Marketing Strategy Blog Tue, 03 Sep 2024 08:38:37 +0000 en-US hourly 1 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 Essential content marketing statistics for 2020 https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/ https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/#respond Thu, 20 Feb 2020 09:15:00 +0000 http://www.smartinsights.com/?p=85055 The must-know content marketing statistics to benchmark your plans against this year Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/feed/ 0 76% of organizations use a strategic content management approach https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/ https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/#respond Mon, 13 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=137626 Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing …..

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]]> https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/feed/ 0 KPIs for measuring content marketing ROI https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/ https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/#comments Thu, 30 Jun 2016 14:00:00 +0000 http://www.smartinsights.com/?p=5619 5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/feed/ 15 10 Content Marketing Metrics You Cannot Afford to Ignore https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/beginners-checklist-of-content-marketing-metrics/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/beginners-checklist-of-content-marketing-metrics/#respond Wed, 20 Jan 2016 09:00:00 +0000 http://www.smartinsights.com/?p=62231 A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the most thoughtfully planned out content marketing campaigns are rarely a home run. In order to get the most …..

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