Comments on: Facebook announces all publishers will be able to use Instant Articles [@SmartInsights Alert] https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-announces-publishers-will-able-use-instant-articles-smartinsights-alert/ Digital Marketing > The Marketing Strategy Blog Mon, 21 Mar 2016 13:47:39 +0000 hourly 1 By: Robert Allen https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-announces-publishers-will-able-use-instant-articles-smartinsights-alert/#comment-50520 Mon, 21 Mar 2016 13:47:39 +0000 http://www.smartinsights.com/?p=68680#comment-50520 In reply to Evan Ross.

I think its value depends on the purpose of your content marketing. If you’re looking to attract new people as you say and get people into the top of the funnel then it makes sense. But if you’re looking to convert then it’s probably best to be focusing on getting them to your site.

]]> By: Evan Ross https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-announces-publishers-will-able-use-instant-articles-smartinsights-alert/#comment-50310 Fri, 18 Mar 2016 18:18:20 +0000 http://www.smartinsights.com/?p=68680#comment-50310 Seems like a good idea to reach new people, but have to look at the development and maintenance impact it will have. If it’s too much of a headache to implement and maintain, probably won’t do it.

]]>