Paid search targeting - Smart Insights https://www.smartinsights.com/archive/paid-search-marketing-ppc/paid-search-targeting/ Digital Marketing > The Marketing Strategy Blog Wed, 25 Nov 2020 15:51:02 +0000 en-US hourly 1 AdWords adds new feature for automating paid search [@SmartInsights Alert] https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/adwords-adds-new-feature-automating-paid-search-smartinsights-alert/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/adwords-adds-new-feature-automating-paid-search-smartinsights-alert/#respond Sat, 01 Apr 2017 08:00:00 +0000 http://www.smartinsights.com/?p=86185 AdWords promises new update will save time, boost CRO and reduce CPA Google have announced a series of new features for AdWords aimed at making dynamic search ads more effective. Dynamic search ads are the AdWords product which creates ads …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/adwords-adds-new-feature-automating-paid-search-smartinsights-alert/feed/ 0 Google AdWords changes match type criteria [@SmartInsights alert] https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/google-adwords-match-type-criteria/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/google-adwords-match-type-criteria/#comments Fri, 22 Aug 2014 06:55:00 +0000 http://www.smartinsights.com/?p=39601 “Close variant” keyword matching to become default by end September can increase clicks by 7% on average Importance: [rating=4] (If you’re not already using this feature) Recommended link: AdWords official announcement Context for the change to match types The Match …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/google-adwords-match-type-criteria/feed/ 5 Migrate your product listing ads to Google Shopping by August https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/migrate-product-listing-ads-google-shopping-august/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/migrate-product-listing-ads-google-shopping-august/#comments Fri, 23 May 2014 13:30:11 +0000 http://www.smartinsights.com/?p=36035 On 3rd April 2014 Google announced that the clock is ticking until they automatically upgrade all Product Listing Ad campaigns into Google Shopping Campaigns. The timeframe they have outlined is August 2014. Therefore we recommend that you make this switch manually …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/migrate-product-listing-ads-google-shopping-august/feed/ 2 Google Shopping campaigns: preparing for the August 2014 switchover https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/mary/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/mary/#respond Tue, 22 Apr 2014 14:33:00 +0000 http://www.smartinsights.com/?p=36323 Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It's happening again. This …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/mary/feed/ 0 Local Adwords targeting best practices https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/local-adwords-best-practices/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/local-adwords-best-practices/#comments Tue, 10 Sep 2013 09:00:00 +0000 http://www.smartinsights.com/?p=28072 A 6 Step approach for Targeting Local PPC Campaigns Last month, I shared my tips for carrying out a local SEO audit on your website. But that’s only half the story. It’s not just your organic SEO that needs to …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/local-adwords-best-practices/feed/ 7 Google AdWords enhancements Summer 2013 https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/google-adwords-enhancements-summer-2013/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/google-adwords-enhancements-summer-2013/#comments Tue, 23 Jul 2013 09:00:00 +0000 http://www.smartinsights.com/?p=27638 Keeping up-to-date with the latest Adwords innovation Importance (to AdWords users): [rating=5] Recommended link: AdWords announcement of Enhanced campaigns This year Google have been shipping enhancements to AdWords at a feisty pace. We thought that it would be helpful to …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/google-adwords-enhancements-summer-2013/feed/ 3 Google improves support for local targeting of mobile users with the new Adwords Enhanced campaigns https://www.smartinsights.com/paid-search-marketing-ppc/local-paid-search/google-improves-support-for-local-targeting-of-mobile-users-with-the-new-adwords-enhanced-campaigns/ https://www.smartinsights.com/paid-search-marketing-ppc/local-paid-search/google-improves-support-for-local-targeting-of-mobile-users-with-the-new-adwords-enhanced-campaigns/#comments Thu, 07 Feb 2013 19:33:57 +0000 http://www.smartinsights.com/?p=21351 A briefing on the new Adwords Enhanced Campaigns Value/Importance to AdWords advertisers: [rating=4] - But only if you have high levels of mobile traffic and/or physical store locations. Recommended link: AdWords Enhanced Campaigns announcement - 06/02/2013 Our commentary on AdWords …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/local-paid-search/google-improves-support-for-local-targeting-of-mobile-users-with-the-new-adwords-enhanced-campaigns/feed/ 3 The implications of recent Google AdWords changes to exact/phrase match targeting https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/#comments Mon, 18 Jun 2012 12:30:05 +0000 http://www.smartinsights.com/?p=14657 Practical tips to refine your PPC targeting Recent changes to Google’s AdWords tool allow PPC marketers to set up paid search campaigns without populating long lists of plurals, abbreviations, acronyms, misspellings and stems. In my last post, I mentioned the …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/feed/ 1 Most popular search engines – UK, US and Worldwide https://www.smartinsights.com/search-engine-optimisation-seo/multilingual-seo/search-engine-popularity-statistics/ https://www.smartinsights.com/search-engine-optimisation-seo/multilingual-seo/search-engine-popularity-statistics/#comments Thu, 15 Mar 2012 10:30:07 +0000 http://www.smartinsights.com/?p=4424 Which are the most popular search engines I should target in each country? Its not often I look at trends data but its good to do every quarter. The popularity of search engines does change and within this blended search …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/multilingual-seo/search-engine-popularity-statistics/feed/ 23 Should we advertise for searches on our brand? https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/should-we-advertise-for-searches-for-our-brand/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/should-we-advertise-for-searches-for-our-brand/#comments Thu, 20 Oct 2011 05:57:41 +0000 http://www.smartinsights.com/?p=7480 New research from Google suggests the investment is worthwhile - they would, wouldn't they? Value/Importance: [rating=3] Recommended link: Google Research Blog Our commentary Whether using Adwords is generates incremental visits when you already rank well in natural search is a …..

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