Comments on: Introducing the OGSM model framework

By: Dave Chaffey

Dave Chaffey — Wed, 31 Aug 2016 15:14:04 +0000

In reply to Sam.

HI Sam – well spotted! My preference (and most common usage) is for more general goals and specific SMART objectives, but as my article on differences says – usage varies, so what’s mostly important is to agree within an organisation or between clients and agency

http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/difference-marketing-objectives-marketing-goals/

OGSM uses an approach which seems to go against UK usage

Which do you prefer?

By: Sam

Sam — Tue, 30 Aug 2016 08:11:35 +0000

Dave,

In this article you show that Objectives are the higher level above Goals, but in your linked Goals vs Objectives article, you contradict this by showing them as (Vision > ) Goals > Objectives, which is correct?

By: Dave Chaffey

Dave Chaffey — Wed, 09 Dec 2015 22:17:15 +0000

In reply to Ann Start.

HI Ann, the illustration isn’t ours – we linked to the source for attribution – so you will have to contact them.

Dave

By: Ann Start

Ann Start — Wed, 09 Dec 2015 11:09:06 +0000

Hi Dave, I am doing a piece of work for a small International non profit organisation. Two questions: if I cite the source, is it ok to use the illustration above of the OGSM model and are there any IP implications?
Secondly, the following link (Here is how the parts of the OGSM model link) does not work, can you send me the material please?