Campaign creative - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/campaign-creative/ Digital Marketing > The Marketing Strategy Blog Thu, 19 Dec 2019 11:36:18 +0000 en-US hourly 1 Effective travel marketing campaigns without massive budgets https://www.smartinsights.com/traffic-building-strategy/effective-travel-marketing-campaigns-without-massive-budgets/ https://www.smartinsights.com/traffic-building-strategy/effective-travel-marketing-campaigns-without-massive-budgets/#respond Thu, 19 Dec 2019 11:45:00 +0000 https://www.smartinsights.com/?p=139500 These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand …..

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]]> https://www.smartinsights.com/traffic-building-strategy/effective-travel-marketing-campaigns-without-massive-budgets/feed/ 0 Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste? https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/#respond Fri, 14 Jun 2019 14:08:21 +0000 https://www.smartinsights.com/?p=139484 "Self-indulgent, poorly written shite" that screams "me! me! me!" before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/feed/ 0 Campaign of the Week: Can you hear Coca-Cola’s new print ad? https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-coca-cola-try-not-to-hear-it/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-coca-cola-try-not-to-hear-it/#respond Fri, 10 May 2019 14:00:10 +0000 https://www.smartinsights.com/?p=137843 Coca-Cola prove that sounds - or a lack thereof - can produce powerful results in advertising “Try not to hear this” is the tempting message behind this campaign, and you’d be hard pressed to find many consumers capable of doing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-coca-cola-try-not-to-hear-it/feed/ 0 Contemporary examples of innovative marketing campaigns https://www.smartinsights.com/traffic-building-strategy/campaign-creative/contemporary-examples-innovative-marketing-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/contemporary-examples-innovative-marketing-campaigns/#respond Mon, 05 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=87537 Recent successful marketing campaigns to inspire your marketing efforts Launching a contemporary digital marketing campaign can be tricky and involves several layers of integration. What makes a campaign contemporary is its use of new and innovative digital channels and how you …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/contemporary-examples-innovative-marketing-campaigns/feed/ 0 What the %^&* are they drinking at Pepsi? It’s not cola, it’s Kool Aid. https://www.smartinsights.com/traffic-building-strategy/campaign-creative/drinking-pepsi-not-cola-kool-aid/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/drinking-pepsi-not-cola-kool-aid/#respond Wed, 12 Apr 2017 10:00:00 +0000 http://www.smartinsights.com/?p=86747 Pepsi's terrible ad shows the dangers of in-house agencies and leaving creativity to non-experts. Last week the ad world was all of a flutter over an ad by Pepsi starring Kendall Jenner. It is probably the worst ad you will …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/drinking-pepsi-not-cola-kool-aid/feed/ 0 12 ways to nurture creativity in you and your business https://www.smartinsights.com/digital-marketing-strategy/marketing-creativity/ https://www.smartinsights.com/digital-marketing-strategy/marketing-creativity/#respond Mon, 12 Jan 2015 11:15:00 +0000 http://www.smartinsights.com/?p=43395  Ideas on getting more creative in our marketing What makes the difference between a good company, and a great one? Creativity. Fostering a culture of creativity in your business and your life will allow greater innovation, more effective problem solving, and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/marketing-creativity/feed/ 0 Marketing Christmas through the ages https://www.smartinsights.com/traffic-building-strategy/campaign-creative/marketing-christmas-ages/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/marketing-christmas-ages/#respond Wed, 24 Dec 2014 09:12:21 +0000 http://www.smartinsights.com/?p=43507 Deck the Halls with Boughs of Holly Yes, even now Christmas is being hijacked by people like me - hence the headline. And it’s this marketing exercise of Christmas that especially fascinates me. The marketing started in 300AD when in …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/marketing-christmas-ages/feed/ 0 7 Ways to incorporate Halloween into your marketing campaigns https://www.smartinsights.com/traffic-building-strategy/campaign-creative/halloween-marketing-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/halloween-marketing-campaigns/#respond Mon, 29 Sep 2014 09:00:00 +0000 http://www.smartinsights.com/?p=40560  Halloween marketing party tricks - you are never too old The holidays are coming. However, holiday shopping no longer waits until Black Friday or even the month of November to get underway. Instead, to get ahead of this holiday season, …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/halloween-marketing-campaigns/feed/ 0 A process to put the right ideas at the heart of your content marketing campaigns https://www.smartinsights.com/traffic-building-strategy/campaign-creative/content-marketing-ideation-process/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/content-marketing-ideation-process/#comments Mon, 18 Aug 2014 13:45:00 +0000 http://www.smartinsights.com/?p=39269 Bringing ideas to life - developing the perfect process for content ideation "Creative thinking inspires ideas. Ideas inspire change." Barbara Januszkiewicz Ideas are the lifeblood of campaigns and the content strategy to support them. Creating brilliant ideas and developing them …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/content-marketing-ideation-process/feed/ 1 How to create exciting marketing campaigns for boring industries https://www.smartinsights.com/traffic-building-strategy/campaign-creative/exciting-marketing-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/exciting-marketing-campaigns/#comments Mon, 14 Oct 2013 09:30:00 +0000 http://www.smartinsights.com/?p=30750 Examples of creative content ideas show it is possible Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it? Folks who work in 'boring' industries have …..

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