Matt Lacey, Author at Smart Insights

10 ways that you can use Psychology to improve retail conversion rates

Matt Lacey — Thu, 12 Nov 2015 08:15:00 +0000

Having started my career as a web analyst and working with data on a day-to-day basis, I see massive opportunity in what we can learn and how we can improve online performance by using data effectively. However, “how” we use …..

The post 10 ways that you can use Psychology to improve retail conversion rates appeared first on Smart Insights.

Using brand and design style guidelines for CRO

Matt Lacey — Tue, 09 Sep 2014 07:20:25 +0000

Recommendations and examples of using style guides to support a CRO programme When we kick-off a Conversion Rate Optimisation (CRO) programme with a new client we always try and find out what existing guides or tools they have that we can …..

The post Using brand and design style guidelines for CRO appeared first on Smart Insights.

Experiment Design: When to use an A/B or a Multivariate Test

Matt Lacey — Wed, 25 Jun 2014 07:10:59 +0000

How and when to use A/B or Multivariate Test Design When running a testing programme you will have to decide for each test whether it should be run as an A/B test or a multivariate test. The decisions you make when designing your …..

The post Experiment Design: When to use an A/B or a Multivariate Test appeared first on Smart Insights.

How to analyse A/B test results

Matt Lacey — Wed, 16 Apr 2014 06:45:16 +0000

Digging beyond Conversion Rate using primary and secondary conversion metrics and avoiding the common testing mistakes A/B testing is certainly not new, with the number of people and companies involved in testing is continuing to grow at an impressive rate. …..

The post How to analyse A/B test results appeared first on Smart Insights.

Testing Value Propositions for retail sites

Matt Lacey — Tue, 21 Jan 2014 08:00:09 +0000

A tutorial with examples and ideas of what to test Prominently displaying why users should buy from you rather than a competitor is extremely important for any business look to increases online sales, particularly in retail, but it applies across …..

The post Testing Value Propositions for retail sites appeared first on Smart Insights.

How to Select and Prioritise Your Testing

Matt Lacey — Tue, 03 Dec 2013 11:00:05 +0000

What’s wrong with endless button colour testing? Disclosure: We DO test buttons. Size, prominence, copy, positioning and very occasionally, colour. However, in many cases there are higher value tests that we could be running. There will almost always be constraints …..

The post How to Select and Prioritise Your Testing appeared first on Smart Insights.