Jill Robb, Author at Smart Insights https://www.smartinsights.com/author/jillrobbuk/ Digital Marketing > The Marketing Strategy Blog Mon, 01 Feb 2016 22:10:54 +0000 en-US hourly 1 The Importance of Sales Messaging to E-retail conversion https://www.smartinsights.com/ecommerce/merchandising/importance-sales-messaging-conversion/ https://www.smartinsights.com/ecommerce/merchandising/importance-sales-messaging-conversion/#respond Mon, 01 Feb 2016 15:00:39 +0000 http://www.smartinsights.com/?p=58052 How optimised sales messages on category pages can give your revenue a huge boost On many ecommerce websites one of the first things that is discussed is the design and 'feel' of the site. Phrases such as 'I want the site …..

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]]> https://www.smartinsights.com/ecommerce/merchandising/importance-sales-messaging-conversion/feed/ 0 6 Retail product page best practices https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/retail-product-page-best-practices/ https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/retail-product-page-best-practices/#respond Thu, 16 Oct 2014 15:12:47 +0000 http://www.smartinsights.com/?p=40387 What Makes Great Ecommerce Website Design? Part 3: The Product Page The product page is one of the most important page templates for retail sites, if you look at the footfall across a site (for example, from the Content Drilldown in …..

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]]> https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/retail-product-page-best-practices/feed/ 0 Examples of retail category page best practice https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/category-page-best-practices/ https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/category-page-best-practices/#respond Tue, 26 Aug 2014 10:40:12 +0000 http://www.smartinsights.com/?p=38504 What Makes Great Ecommerce Website Design? Part 2: The Category Page In Part Two of my series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective in experience, merchandising and SEO, I review …..

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]]> https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/category-page-best-practices/feed/ 0 What Makes Great Ecommerce Websites Great? Part 1. The Home Page https://www.smartinsights.com/ecommerce/merchandising/e-commerce-retail-home-page-best-practices/ https://www.smartinsights.com/ecommerce/merchandising/e-commerce-retail-home-page-best-practices/#comments Thu, 24 Jul 2014 10:45:45 +0000 http://www.smartinsights.com/?p=32255 5 examples of retail home page good practice Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be tested, if you're not using them already. In this …..

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]]> https://www.smartinsights.com/ecommerce/merchandising/e-commerce-retail-home-page-best-practices/feed/ 6 Avoiding Conversion Path ‘Traps’ https://www.smartinsights.com/ecommerce/payment-security/avoiding-conversion-path-traps/ https://www.smartinsights.com/ecommerce/payment-security/avoiding-conversion-path-traps/#comments Wed, 03 Jul 2013 07:30:21 +0000 http://www.smartinsights.com/?p=27227 How e-retailers can avoid Buyer's Remorse by considering where coupon codes are introduced in the checkout process In previous posts I have mentioned something that in the offline retail world that is known as buyer’s remorse. But having recently seen …..

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]]> https://www.smartinsights.com/ecommerce/payment-security/avoiding-conversion-path-traps/feed/ 4 Don’t believe the scare stories of what works and what doesn’t in Ecommerce marketing https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/ecommerce-marketing-attribution/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/ecommerce-marketing-attribution/#respond Wed, 22 May 2013 06:45:29 +0000 http://www.smartinsights.com/?p=23763 An example of using Google's Multichannel funnels reports to prove the value of digital media There have been quite a few recent stories detailing how big brands such as Interflora have fallen foul of Google or announcing they have ‘stopped …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/ecommerce-marketing-attribution/feed/ 0 Ecommerce in 2013 https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-in-2013/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-in-2013/#comments Tue, 15 Jan 2013 08:54:46 +0000 http://www.smartinsights.com/?p=20412 Trends in Ecommerce and E-retail based on year-on-year comparisons The world of ecommerce seemed to go through a more major mainstream media awakening in 2012 with most focus being on the bearing of fruit of mobile commerce which finally proved, …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-in-2013/feed/ 8 8 customer service failures of Ecommerce sites that are still all too common https://www.smartinsights.com/digital-marketing-strategy/customer-service-failures-ecommerce/ https://www.smartinsights.com/digital-marketing-strategy/customer-service-failures-ecommerce/#comments Tue, 18 Dec 2012 08:08:32 +0000 http://www.smartinsights.com/?p=19561 Good User Experience = Good Customer Service = More Sales Christmas shopping has begun and with it, the stress! And no, I haven’t been shopping offline at all, I’ve been shopping online! But this time of the year always brings to the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-service-failures-ecommerce/feed/ 4 4 simple Ecommerce merchandising approaches https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-merchandising/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-merchandising/#respond Tue, 13 Nov 2012 08:30:02 +0000 http://www.smartinsights.com/?p=18841 Practical examples of offline retail techniques that also work online Ecommerce is often considered completely separately from offline retail due to the logistics of both channels. However, if you have worked in the offline retail world as I have, you …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-merchandising/feed/ 0 Value Propositions for Ecommerce sites https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/value-propositions-for-retail-ecommerce-sites/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/value-propositions-for-retail-ecommerce-sites/#comments Wed, 03 Oct 2012 08:56:50 +0000 http://www.smartinsights.com/?p=17539 Examples of how to communicate your offer effectively Simply put, value propositions are the reasons retailers use to persuade us to buy products or services from them rather than competitors. From a retailer's perspective we also consider them sales tools. …..

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