Media - Smart Insights https://www.smartinsights.com/tag/media/ Digital Marketing > The Marketing Strategy Blog Fri, 09 Feb 2024 15:11:43 +0000 en-US hourly 1 The difference between paid, owned and earned media https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comments Fri, 09 Feb 2024 15:15:24 +0000 http://www.smartinsights.com/?p=5973 With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media 'buckets' of …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/feed/ 23 Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 Which are the most effective digital media? #DigitalInsights https://www.smartinsights.com/traffic-building-strategy/media-selection/effective-digital-media/ https://www.smartinsights.com/traffic-building-strategy/media-selection/effective-digital-media/#comments Wed, 22 Jul 2015 10:00:00 +0000 http://www.smartinsights.com/?p=44750 Compare cost-effectiveness with volume or leads and sales generated In this post, I'm taking another look at some data points from our 2015 research, in association with the TFM&A where we asked marketers which were the most effective online media. …..

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