Increasing brand awareness - Smart Insights

Branding definition for modern business models

Rhian Harris — Tue, 16 Nov 2021 15:00:48 +0000

How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..

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What is branding? Definitions and guidance for consumer branded goods

Gabrielle Wright — Wed, 21 Apr 2021 15:00:00 +0000

Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What's the definition of branding? Across numerous terms …..

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Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric

Robert Allen — Mon, 02 Nov 2020 16:20:00 +0000

'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

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Creating a successful brand ambassador program

Robert Allen — Fri, 16 Jun 2017 14:00:00 +0000

How to grow your brand with an ambassador program Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than …..

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Is brand awareness still an option?

Expert commentator — Tue, 19 Jul 2016 14:00:00 +0000

There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see …..

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