Web personalisation - Smart Insights https://www.smartinsights.com/archive/ecommerce/web-personalisation/ Digital Marketing > The Marketing Strategy Blog Fri, 09 Feb 2024 12:46:36 +0000 en-US hourly 1 What is customer lifecycle marketing? https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/#comments Thu, 08 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=68212 Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/feed/ 3 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 30 website personalization and recommendations software tools https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/ https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/#comments Fri, 08 Sep 2023 08:00:23 +0000 http://www.smartinsights.com/?p=1146 Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/feed/ 89 How personalization supports customer lifecycle marketing https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/#respond Wed, 05 Aug 2020 14:00:57 +0000 https://www.smartinsights.com/?p=122007 Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/feed/ 0 Five reasons your business is not ready for website personalization https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/ https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/#respond Tue, 10 Dec 2019 11:35:00 +0000 https://www.smartinsights.com/?p=132656 Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/feed/ 0 Key features putting e-commerce personalization at the top of the retail agenda https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/ https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/#respond Mon, 09 Dec 2019 11:25:00 +0000 https://www.smartinsights.com/?p=131726 Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..

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]]> https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/feed/ 0 The new era of personalized marketing is here. Are you ready to adapt? https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/ https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/#respond Wed, 29 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=138447 Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/feed/ 0 Push notifications for user re-engagement: 8 dos and don’ts https://www.smartinsights.com/digital-marketing-strategy/push-notifications-reengagement/ https://www.smartinsights.com/digital-marketing-strategy/push-notifications-reengagement/#respond Wed, 10 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136086 Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/push-notifications-reengagement/feed/ 0 The best examples of essential personalizations from across the web https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/ https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/#respond Tue, 26 Feb 2019 11:00:00 +0000 https://www.smartinsights.com/?p=133075 Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/feed/ 0 Why starting with web personalisation essentials will still elevate your business above the competition https://www.smartinsights.com/ecommerce/web-personalisation/why-starting-with-web-personalisation-essentials-will-still-elevate-your-business-above-the-competition/ https://www.smartinsights.com/ecommerce/web-personalisation/why-starting-with-web-personalisation-essentials-will-still-elevate-your-business-above-the-competition/#respond Fri, 22 Feb 2019 09:00:00 +0000 https://www.smartinsights.com/?p=133683 Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing …..

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