Customer Lifetime value Analysis (CLTV) - Smart Insights https://www.smartinsights.com/tag/customer-lifetime-value-analysis-cltv/ Digital Marketing > The Marketing Strategy Blog Wed, 14 Apr 2021 15:13:44 +0000 en-US hourly 1 CRM trends for financial services marketing in the digital era https://www.smartinsights.com/digital-marketing-strategy/crm-trends-for-financial-services-marketing-in-the-digital-era/ Wed, 14 Apr 2021 15:10:20 +0000 https://www.smartinsights.com/?p=159847 Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..

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]]> Factoring customer lifetime value into ecommerce marketing planning https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/factoring-customer-lifetime-value-ecommerce-marketing-planning/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/factoring-customer-lifetime-value-ecommerce-marketing-planning/#comments Tue, 25 Oct 2016 08:00:00 +0000 http://www.smartinsights.com/?p=75424 How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/factoring-customer-lifetime-value-ecommerce-marketing-planning/feed/ 3 An introduction to Lifetime value models https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/an-introduction-to-lifetime-value-models/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/an-introduction-to-lifetime-value-models/#comments Thu, 12 Jul 2012 09:37:08 +0000 http://www.smartinsights.com/?p=15631 Using lifetime value models to set campaign investment levels We think Lifetime value (LTV) models are a powerful tool to help businesses demonstrate the future value they can generate from marketing activities. It’s a much better approach to evaluate investment …..

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