Social media marketing - Smart Insights https://www.smartinsights.com/tag/social-media-marketing/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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]]> Social media trends 2021: What’s working and what isn’t this year? https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-2021/ Thu, 20 May 2021 15:00:33 +0000 https://www.smartinsights.com/?p=157273 We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how's it going so far? Social media …..

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]]> CRM trends for financial services marketing in the digital era https://www.smartinsights.com/digital-marketing-strategy/crm-trends-for-financial-services-marketing-in-the-digital-era/ Wed, 14 Apr 2021 15:10:20 +0000 https://www.smartinsights.com/?p=159847 Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..

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]]> Integrating events and social media to generate business https://www.smartinsights.com/lead-generation/event-marketing/integrating-events-and-social-media/ https://www.smartinsights.com/lead-generation/event-marketing/integrating-events-and-social-media/#respond Mon, 02 Mar 2020 15:00:00 +0000 https://www.smartinsights.com/?p=150321 In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/integrating-events-and-social-media/feed/ 0 Media and entertainment industry struggles and TikTok’s misinformation ban – News roundup https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/news-roundup-10-january-2020/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/news-roundup-10-january-2020/#respond Fri, 10 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148473 Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/news-roundup-10-january-2020/feed/ 0 Social media marketing trends 2020 https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/#respond Wed, 08 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=144548 Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/feed/ 0 Social commerce trends for 2020 you need to look out for https://www.smartinsights.com/ecommerce/social-commerce/social-commerce-trends-for-2020-you-need-to-look-out-for/ https://www.smartinsights.com/ecommerce/social-commerce/social-commerce-trends-for-2020-you-need-to-look-out-for/#respond Thu, 28 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=147322 Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across …..

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]]> https://www.smartinsights.com/ecommerce/social-commerce/social-commerce-trends-for-2020-you-need-to-look-out-for/feed/ 0 7 B2B social listening tools to try https://www.smartinsights.com/social-media-marketing/7-b2b-social-listening-tools-to-try/ https://www.smartinsights.com/social-media-marketing/7-b2b-social-listening-tools-to-try/#respond Mon, 04 Nov 2019 11:12:06 +0000 https://www.smartinsights.com/?p=132495 Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..

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]]> https://www.smartinsights.com/social-media-marketing/7-b2b-social-listening-tools-to-try/feed/ 0 3 keys to growing your brand presence with social media TV apps https://www.smartinsights.com/digital-marketing-platforms/3-keys-growing-brand-presence-social-media-tv-apps/ https://www.smartinsights.com/digital-marketing-platforms/3-keys-growing-brand-presence-social-media-tv-apps/#respond Wed, 05 Jun 2019 10:00:00 +0000 https://www.smartinsights.com/?p=139046 Social video shares are king, making video one of the most powerful marketing tools in your arsenal In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, …..

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