Digital marketing for luxury brands - Smart Insights https://www.smartinsights.com/tag/digital-marketing-for-luxury-brands/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Luxury Brand Products: The influence of Digital on the decision journey [#ChartoftheDay] https://www.smartinsights.com/online-brand-strategy/international-marketing/luxury-products-influence-digital-decision-journey-chartoftheday/ https://www.smartinsights.com/online-brand-strategy/international-marketing/luxury-products-influence-digital-decision-journey-chartoftheday/#respond Fri, 27 May 2016 15:00:08 +0000 http://www.smartinsights.com/?p=74604 Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% …..

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