Retail email marketing - Smart Insights https://www.smartinsights.com/tag/retail-email-marketing/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

The post Personalized marketing in a competitive environment for brands and e-commerce retailers appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Tue, 02 Jan 2024 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..

The post 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

The post E-commerce marketing trends for 2021 appeared first on Smart Insights.

]]> 5 important email marketing rules https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-rules-2/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-rules-2/#comments Fri, 21 Nov 2014 13:40:52 +0000 http://www.smartinsights.com/?p=41738 Exclusive excerpts from Chad White's new book You don't have to be...ahem...nearing 50 to struggle to keep up with all the changes in digital marketing. (In fact, life becomes a lot more relaxed once you accept you can't.) It's why guidelines, …..

The post 5 important email marketing rules appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-rules-2/feed/ 1