Data Type - Smart Insights https://www.smartinsights.com/tag/data-type/ Digital Marketing > The Marketing Strategy Blog Wed, 07 Jul 2021 08:56:16 +0000 en-US hourly 1 The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name? https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/#comments Wed, 30 Jun 2021 14:00:37 +0000 http://www.smartinsights.com/?p=31653 A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/feed/ 6 Does Volume mean Value for Big Data in Marketing? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/volume-mean-value-big-data-marketing/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/volume-mean-value-big-data-marketing/#respond Wed, 05 Feb 2014 08:00:42 +0000 http://www.smartinsights.com/?p=34072 Continuing our briefing on how to apply Big Data for Marketing In the first post in this short series I gave an introduction to using Big Data for marketing.  That introductory post included an overview of the concept and looked at …..

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