What is brand storytelling? Learn branding techniques to accelerate growth

Brand strategy marketing training to win more customers

Gabrielle Wright — Wed, 31 Mar 2021 15:00:00 +0000

A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..

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How to use the RACE Framework to optimize your brand strategy

Gabrielle Wright — Wed, 10 Feb 2021 16:00:38 +0000

Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..

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Increase your lead quality through story-based social posts

Mark D. Hall — Mon, 16 Dec 2019 15:11:00 +0000

Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s as toddlers, captivated by Maurice Sendak’s Wild Things book, or as adults watching our …..

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The myths and realities of co-branding partnerships

Expert commentator — Mon, 18 Nov 2019 11:00:00 +0000

Co-branding offers a huge range of benefits but partnerships shouldn’t be formed overnight with half-baked ideas If someone said Nike, Sony and Doritos went into a bar and fell for their respective branding partners Apple, Ericsson and Taco Bell overnight, …..

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Creating story-driven marketing messages: Interview with Bart Visser

Dave Chaffey — Wed, 24 Apr 2019 08:00:00 +0000

"Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through 'immersive' experiences" Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..

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3 ways to make branded content and influencer marketing work together

Expert commentator — Tue, 02 Apr 2019 10:00:00 +0000

When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces …..

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How to ace your content marketing game with storytelling

Expert commentator — Mon, 28 Jan 2019 09:00:00 +0000

Stories are extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer …..

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Design mistakes that can cost your branding

Expert commentator — Mon, 07 Jan 2019 09:00:00 +0000

If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals …..

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Valentine’s Day 2018 – Top Brand Marketing Campaigns

Somya Mehta — Wed, 14 Feb 2018 13:12:31 +0000

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and …..

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Building a story for your content marketing strategy

Expert commentator — Mon, 30 Oct 2017 12:00:17 +0000

Case studies on global brands and how they've created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. …..

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