Christmas marketing for brands | Increase your customer conversions https://www.smartinsights.com/tag/christmas-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 30 Mar 2021 15:48:17 +0000 en-US hourly 1 How to use the RACE Framework to optimize your brand strategy https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/ https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/#respond Wed, 10 Feb 2021 16:00:38 +0000 http://www.smartinsights.com/?p=34587 Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..

The post How to use the RACE Framework to optimize your brand strategy appeared first on Smart Insights.

]]>
https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/feed/ 0
2019’s best Christmas adverts https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/#respond Thu, 12 Dec 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146803 Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We've taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..

The post 2019’s best Christmas adverts appeared first on Smart Insights.

]]>
https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/feed/ 0
Programmatic ad growth and top Christmas ad – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/#respond Fri, 29 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146781 Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are "least risky" option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..

The post Programmatic ad growth and top Christmas ad – News roundup appeared first on Smart Insights.

]]>
https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/feed/ 0
Seasonal SEO: Optimizing your site for the holiday season https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seasonal-seo-optimize-your-site-holiday-season/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seasonal-seo-optimize-your-site-holiday-season/#respond Mon, 21 Oct 2019 14:00:00 +0000 https://www.smartinsights.com/?p=145492 Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential. Seasonality can make or break an online business. Failure to get your business ready for the holiday season may result in lost …..

The post Seasonal SEO: Optimizing your site for the holiday season appeared first on Smart Insights.

]]>
https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seasonal-seo-optimize-your-site-holiday-season/feed/ 0
A data outage, Facebook in more hot water and Iceland’s ad – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-december-seventh/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-december-seventh/#respond Fri, 07 Dec 2018 11:00:37 +0000 https://www.smartinsights.com/?p=130009 O2 experienced a major network issue, the UK government has published a selection of Facebook's internal documents and Iceland's banned Christmas advert has been named 'most powerful' of the festive offerings While the news has been fairly slow this week in …..

The post A data outage, Facebook in more hot water and Iceland’s ad – News roundup appeared first on Smart Insights.

]]>
https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-december-seventh/feed/ 0
5 novel marketing tactics to help small businesses succeed during the competitive holiday period https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-novel-marketing-tactics-help-small-businesses-succeed-competitive-holiday-period/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-novel-marketing-tactics-help-small-businesses-succeed-competitive-holiday-period/#respond Fri, 09 Dec 2016 15:00:00 +0000 http://www.smartinsights.com/?p=81131 Unusual Tactics To Help Small Business Win The Holidays I’m writing this article on the morning of Black Friday, just after I cleaned out my inbox of all the promotional emails I had received from retailers about their special offers. …..

The post 5 novel marketing tactics to help small businesses succeed during the competitive holiday period appeared first on Smart Insights.

]]>
https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-novel-marketing-tactics-help-small-businesses-succeed-competitive-holiday-period/feed/ 0
How to perfect your marketing automation in time for Christmas https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/ https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/#respond Fri, 25 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=80905 Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people …..

The post How to perfect your marketing automation in time for Christmas appeared first on Smart Insights.

]]>
https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/feed/ 0
Ecommerce will dominate UK Christmas Shopping this year https://www.smartinsights.com/ecommerce/ecommerce-will-dominate-uk-christmas-shopping-year/ https://www.smartinsights.com/ecommerce/ecommerce-will-dominate-uk-christmas-shopping-year/#respond Mon, 21 Nov 2016 16:00:00 +0000 http://www.smartinsights.com/?p=80658 Chart of the Day: Ecommerce becomes the preferred method for Christmas Shopping among UK consumers for the first time ever. Ecommerce has notched up double-digit sales growth every year for over a decade now. In certain markets, like white goods or electricals …..

The post Ecommerce will dominate UK Christmas Shopping this year appeared first on Smart Insights.

]]>
https://www.smartinsights.com/ecommerce/ecommerce-will-dominate-uk-christmas-shopping-year/feed/ 0
Christmas and holiday email marketing 2013 https://www.smartinsights.com/email-marketing/email-communications-strategy/christmas-holiday-email-marketing-2013/ https://www.smartinsights.com/email-marketing/email-communications-strategy/christmas-holiday-email-marketing-2013/#comments Wed, 09 Oct 2013 18:28:44 +0000 http://www.smartinsights.com/?p=30101 Slides, videos, white papers, design galleries, articles and more (+ five quick tips) Q4...one number and a letter that has heart racing at retailers everywhere... There are lot of great sources to help you with your Christmas and year-end email …..

The post Christmas and holiday email marketing 2013 appeared first on Smart Insights.

]]>
https://www.smartinsights.com/email-marketing/email-communications-strategy/christmas-holiday-email-marketing-2013/feed/ 2