Web copy - Smart Insights https://www.smartinsights.com/tag/web-copy/ Digital Marketing > The Marketing Strategy Blog Tue, 15 Apr 2014 10:34:28 +0000 en-US hourly 1 The psychology of online pricing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/#comments Tue, 15 Apr 2014 10:40:04 +0000 http://www.smartinsights.com/?p=36113 How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means, that in …..

The post The psychology of online pricing appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/feed/ 7 3 Types of Magic Words… https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comments Wed, 01 Feb 2012 08:15:41 +0000 http://www.smartinsights.com/?p=10022 Do magic words exist or are they a copywriting myth? I recently received a copywriting advice email  from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. …..

The post 3 Types of Magic Words… appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/feed/ 6