Goal setting and evaluation - Smart Insights https://www.smartinsights.com/archive/goal-setting-evaluation/ Digital Marketing > The Marketing Strategy Blog Tue, 03 Sep 2024 08:38:37 +0000 en-US hourly 1 How to align your marketing strategy with your objectives [framework and examples] https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Thu, 21 Mar 2024 11:25:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your goals and objectives, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there is …..

The post How to align your marketing strategy with your objectives [framework and examples] appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 06 Feb 2024 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

The post How to define SMART marketing objectives appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

The post Setting goals for your digital marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

The post Define effective digital marketing KPIs to achieve your goals appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 Transform your data into actionable insights https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/#comments Wed, 23 Aug 2023 14:00:00 +0000 http://www.smartinsights.com/?p=75762 Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..

The post Transform your data into actionable insights appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/feed/ 2 What is the difference between efficiency and effectiveness marketing measures? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/definition-efficiency-and-effectiveness/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/definition-efficiency-and-effectiveness/#comments Thu, 30 Mar 2023 13:40:36 +0000 http://www.smartinsights.com/?p=3920 Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..

The post What is the difference between efficiency and effectiveness marketing measures? appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/definition-efficiency-and-effectiveness/feed/ 22 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

The post Digital marketing objectives: How to plan, measure and achieve your marketing goals appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 5 must-haves in your digital product roadmap https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/#respond Wed, 11 May 2022 12:00:00 +0000 https://www.smartinsights.com/?p=142905 You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..

The post 5 must-haves in your digital product roadmap appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/feed/ 0 Which CX KPIs should marketers pay attention to? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/#respond Thu, 26 Aug 2021 14:10:00 +0000 https://www.smartinsights.com/?p=133794 Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers' experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..

The post Which CX KPIs should marketers pay attention to? appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/feed/ 0 Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/#respond Mon, 02 Nov 2020 16:20:00 +0000 http://www.smartinsights.com/?p=72630 'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

The post Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/feed/ 0