Optimisation with Google Analytics - Smart Insights https://www.smartinsights.com/archive/google-analytics/optimisation-google-analytics/ Digital Marketing > The Marketing Strategy Blog Thu, 08 Jul 2021 13:52:48 +0000 en-US hourly 1 Forward and reverse path customer clickstream analysis in Google Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/#comments Mon, 12 Jul 2021 14:00:44 +0000 http://www.smartinsights.com/?p=3540 Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/feed/ 2 Planning your reports in Google Data Studio https://www.smartinsights.com/google-analytics/optimisation-google-analytics/planning-your-reports-in-google-data-studio/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/planning-your-reports-in-google-data-studio/#respond Thu, 03 Oct 2019 10:10:24 +0000 https://www.smartinsights.com/?p=145209 Set up an automated dashboard that will streamline your reporting process Google Data Studio is a free reporting and data visualization tool which you can use to pull in data from multiple online data sources and present it via easy-to-read …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/planning-your-reports-in-google-data-studio/feed/ 0 How to fix the holes in your Google Analytics conversion tracking https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/#respond Mon, 09 Sep 2019 10:00:27 +0000 https://www.smartinsights.com/?p=118659 Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/feed/ 0 How to find hidden gems in Google Analytics for e-commerce https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-find-hidden-gems-in-google-analytics-for-ecommerce/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-find-hidden-gems-in-google-analytics-for-ecommerce/#respond Mon, 01 Jul 2019 10:00:36 +0000 http://www.smartinsights.com/?p=100113 Learn how to use and transform data into actionable insights to improve your conversions for e-commerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-find-hidden-gems-in-google-analytics-for-ecommerce/feed/ 0 Automated website analysis: Best API implementation techniques https://www.smartinsights.com/google-analytics/automated-website-analysis-best-api-implementation-techniques/ https://www.smartinsights.com/google-analytics/automated-website-analysis-best-api-implementation-techniques/#respond Fri, 24 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138445 Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques All of us value time and always try to manage it rationally …..

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]]> https://www.smartinsights.com/google-analytics/automated-website-analysis-best-api-implementation-techniques/feed/ 0 How to Get Quick Customer Insights from Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-get-quick-customer-insights-from-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-get-quick-customer-insights-from-analytics/#respond Mon, 03 Sep 2018 14:00:06 +0000 https://www.smartinsights.com/?p=123446 Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights As a digital marketer, you clearly need customer insights to drive your tactics and …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-get-quick-customer-insights-from-analytics/feed/ 0 Introducing CrUX dashboard – Google’s new report in Data Studio https://www.smartinsights.com/google-analytics/optimisation-google-analytics/introducing-crux-dashboard-googles-new/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/introducing-crux-dashboard-googles-new/#respond Thu, 09 Aug 2018 09:57:01 +0000 https://www.smartinsights.com/?p=121594 Build your own CrUX dashboard on Google Data Studio to see visual stats on origin performance After the latest announcement of changes to Google Ads, the introduction of responsive ads, better video and YouTube advertising, cross-device reporting functionality, and the …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/introducing-crux-dashboard-googles-new/feed/ 0 Go beyond Google Analytics and use data to educate your clients https://www.smartinsights.com/google-analytics/optimisation-google-analytics/go-beyond-google-analytics-use-data-educate-clients/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/go-beyond-google-analytics-use-data-educate-clients/#respond Fri, 13 Oct 2017 10:00:09 +0000 http://www.smartinsights.com/?p=98113 Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations.   The issue is most companies are only given the basic facts of their data without the what’s, how’s, and …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/go-beyond-google-analytics-use-data-educate-clients/feed/ 0 Your website is losing sales everyday, but why? https://www.smartinsights.com/google-analytics/optimisation-google-analytics/website-losing-sales-everyday/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/website-losing-sales-everyday/#respond Fri, 22 Sep 2017 14:00:00 +0000 http://www.smartinsights.com/?p=96904 Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics It’s Saturday night, and it’s pouring with rain. You’re curled up on the sofa watching a movie when you feel a drop …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/website-losing-sales-everyday/feed/ 0 3 ways to improve your use of Google Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/3-ways-improve-use-google-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/3-ways-improve-use-google-analytics/#respond Mon, 27 Mar 2017 08:00:00 +0000 http://www.smartinsights.com/?p=74249 Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google …..

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