Comments on: Content Marketing: Strategies for Building Brand Loyalty and Relationships https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/content-marketing-strategies-for-building-brand-loyalty-and-relationships/ Digital Marketing > The Marketing Strategy Blog Tue, 12 Nov 2013 00:04:00 +0000 hourly 1 By: Holly Locastro https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/content-marketing-strategies-for-building-brand-loyalty-and-relationships/#comment-16914 Tue, 12 Nov 2013 00:04:00 +0000 http://www.smartinsights.com/?p=26798#comment-16914 Sarah you’re so right. All too often large organisations push push push their product content onto their target audience and produce little or no content of value. It seems such a simple concept to grasp but so many don’t ‘get it’.

]]> By: Andrew McCrea https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/content-marketing-strategies-for-building-brand-loyalty-and-relationships/#comment-12367 Fri, 21 Jun 2013 08:23:00 +0000 http://www.smartinsights.com/?p=26798#comment-12367 In reply to Sarah Jocson.

Absolutely true Sarah. Thanks for the comment. Old school promotional techniques for savvy and content hungry audiences just don’t fit, whether that be customers, staff or partners.

]]> By: Sarah Jocson https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/content-marketing-strategies-for-building-brand-loyalty-and-relationships/#comment-12360 Fri, 21 Jun 2013 02:09:00 +0000 http://www.smartinsights.com/?p=26798#comment-12360 I believe this is true and sadly not everyone knows how to handle their content marketing and end up promoting too much of their products and services instead of giving or sharing something useful out there, for fellow marketers to recognize

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