When it involves optimizing a website, SEO experts generally consciousness on Google. After all, it’s the world’s maximum famous seek engine.
But what about Microsoft Bing? Is it really worth optimizing your website for, as nicely?
Let’s see how those two seek giants, Microsoft Bing (rebranded from really ‘Bing’ in October 2020) and Google, examine.Google vs. Microsoft Bing Market Share
One of the first distinctions between Microsoft Bing and Google is marketplace percentage. According to Statista, in February 2021, Bing accounted for six.7% of the global seek marketplace, even as Google took 86.6%.
And whilst that can make it tempting to attention on Google by myself, Microsoft Bing affords good conversions and has a user base that shouldn’t be overlooked.
That 6.7% of search customers accounts for tens of millions who use Microsoft Bing every day.
It’s especially important to optimize for Bing in case you’re focused on an American target audience. In fact, one-1/3 of online queries within the U.S. are powered by means of Microsoft residences whilst you thing in Yahoo and voice searches.
Some have puzzled over the years whether Bing is an acronym for “Because It’s Not Google.” I’m not certain how genuine this is, but the call does come from a marketing campaign in the early 1990s for its predecessor, Live Search.
Another a laugh tidbit is that Ahrefs currently did a study at the Top 100 Bing searches globally and the number one query searched became [Google].Comparing Google vs. Microsoft Bing’s Functionality
From a search capability attitude, the 2 engines like google are similar, but Google gives more core capabilities:FeatureGoogle Microsoft BingText SearchYesYesVideo SearchYesYesImage SearchYesYesMapsYesYesNewsYesYesShoppingYesYesBooksYesNoFlightsYesNoFinanceYesNoScholarly LiteratureYesNoHow Google & Microsoft Bing Differ in Size of Index and Crawling
“The Google Search index carries masses of billions of websee-search.com pages and is properly over one hundred,000,000 gigabytes in length.”
Even so, now not even Google can move slowly the whole net. That is just now not going to happen.
This is why the use of based records is so critical. It provides a facts feed about your content material so Google can understand it higher, which permit you to qualify for rich outcomes and get greater clicks and impressions.
Microsoft Bing hasn’t released similar figures. However, this seek engine index size estimating website places the Microsoft Bing index at someplace between eight to fourteen billion web pages.
The engines have shared a bit about their procedures to net indexing.
Microsoft Bing says:
“Bingbot makes use of an set of rules to decide which websites to crawl, how regularly, and what number of pages to fetch from every site. The intention is to decrease bingbot move slowly footprint for your internet websites while ensuring that the most up to date content is available.”
Around the identical time the above assertion became made, John Mueller from Google said:
“I think the difficult element here is that we don’t crawl URLs with the equal frequency all the time. So some URLs we will move slowly each day. Some URLs maybe weekly. Other URLs every couple of months, perhaps even every once half of 12 months or so. So that is something that we attempt to find the right balance for, so that we don’t overload your server.”
Google has a cell-first index, whilst Microsoft Bing takes a different stance and does not have plans to apply a cell-first indexing policy.
Instead, Microsoft Bing continues a unmarried index this is optimized for both computing device and cell, so it’s miles critical to make certain your web site enjoy is optimized, hundreds speedy, and gives users what they want.
Google has advanced into more than just a seek engine with products like Gmail, Maps, Chrome OS, Android OS, YouTube, and more.
Microsoft Bing also gives email thru Outlook, in addition to different services like Office Online or OneDrive.
Unlike Google, but, it does no longer have its personal running device. Instead, it makes use of Windows Phone 8 or iOS on Apple gadgets.
Now, allow’s take a look at wherein Bing is on par with Google – or superior.Differences in User Interface & Tools
Google has a smooth, easy interface that many humans find easy to apply.
So does Microsoft Bing, though; for my part, Bing is virtually a touch bit more visual.
Both serps show beneficial information about associated searches, photos, organizations, and news and do a super job of informing customers of the whole lot they want to understand about a given topic.
SEO specialists love our gear and records.
Thankfully, each Google and Microsoft Bing have first rate key-word studies equipment that provide insights into overall performance:
One vicinity wherein I think Google falls in the back of is the information it offers in Google Search Console. If you want to discover ways to use it, take a look at out How to Use Google Search Console for search engine marketing: A Complete Guide.
One of the cool function sets in Microsoft Bing is the capability to import records from Google Search Console:
Another Microsoft Bing function that I think beats Google is the truth that it gives search engine optimization Reports.
According to Bing, these reviews comprise commonplace web page-level suggestions based totally on SEO first-rate practices to improve your ratings.
The reports are mechanically generated biweekly and provide pointers as to what to paintings on or look into.
See A Complete Guide to Bing Webmaster Tools to examine greater.Microsoft Bing May Excel in Image Search Over Google
When it involves photograph seek, Microsoft Bing may also have a leg up on Google with the aid of supplying higher-best images.
I like the filtering capabilities in its photograph seek, too, because you may flip titles off and seek by way of image size, color, or type.
Test out Bing Visual Image Search, which permits you to do greater with photos. Check out its library of specialized capabilities to help you save, pick out landmarks and animals, or simply have a laugh.
Then, see How Bing’s Image & Video Algorithm Works to learn extra.
Google has more photos to be had for viewing than Microsoft Bing. Make the maximum of it with the suggestions in A Guide to Google’s Advanced Image Search.
However, Microsoft Bing offers more special information approximately the image customers are trying to find.
How Microsoft Bing & Google Handle Video Search
Microsoft Bing offers a far greater visual video search results page, inclusive of a grid view of large thumbnails.
Google’s video effects are more preferred, featuring a vertical listing of small thumbnails.
Microsoft Bing also affords a preview of positive movies and clicking on them does now not take you faraway from Bing, that is cool. From my attitude, it additionally presents lots greater statistics in video consequences.
As you could see from the screenshot of a movie seek under, they encompass scores and evaluations, in addition to the forged and even in which you can watch the film, which is amazing.
I did now not get this enjoy with Google video seek.
This is one place wherein Microsoft Bing in reality outperforms Google.
Map Listings on Both Search Engines Matter for Local SEO
Both engines have similar capability for maps, consisting of map listings and nearby listings in the search engine effects pages (SERPs).
Make certain you claim all your listings in each Microsoft Bing and Google and optimize your profile with business information, images, proper classes, and hyperlinks.
Accurate name, address, and phone variety (NAP) information are key.
See A Complete Guide to Google Maps Marketing.Optimizing for Google Search vs. Microsoft Bing
Google is mainly involved with E.A.T: Expertise, Authority, and Trust.
Google Searches are powered via system-based totally algorithms that don’t forget customers’ previous search history and region when generating results.
This way that if a selected person wants to discover something particular on Google, it’ll be much less difficult than on Microsoft Bing due to the fact Google has a extra complete image of who that individual is before they type something inside the browser.
Google has usually been a link-oriented search engine in which the exceptional of links nonetheless subjects in place of amount. Links aren’t as vital on Microsoft Bing.
In my opinion, Microsoft Bing has constantly been targeted on on-web page optimization. It puts extra weight on content this is properly optimized, or that includes critical on-web page elements like titles, descriptions, URLs, and content material.
Unlike Google, Microsoft Bing states in its webmaster hints that it carries social indicators into its algorithm. That method you need to additionally attention on Twitter and Facebook – together with building proper high-quality content material in your web page and social systems – if you want to rank especially in Microsoft Bing.
Content is extraordinarily crucial for each search engines like google and yahoo. Always recognition on superb content material that satisfies the person’s informational need. By developing useful and relevant content, customers will clearly adore it and hyperlink to it.
So, for example, if I am looking for motors, you ought to show me valuable content material on the subject: how I can purchase a car, value, maintenance, what the purchasing experience is like, and so on.