Multichannel lifecycle marketing Toolkit

Use lifecycle marketing planning to improve the effectiveness and efficiency of your multi-channel communications

Take a more strategic approach to customer acquisition, conversion and retention communications with our Lifecycle marketing toolkit

Businesses that use a reactive, tactical approach to digital marketing communications may get some success thanks to the power of digital channels like search, social media and email marketing. But to scale your reach, maximise conversion and loyalty you need a more strategic approach integrating communications from different channels. Our lifecycle marketing resources will help you follow this more joined-up approach.

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Create a winning Multichannel lifecycle marketing strategy

Our comprehensive Multichannel lifecycle marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Acquisition, conversion and retention are the lifeblood of most businesses, so, in larger businesses they warrant a planned, insight-driven process to make them as effective as possible. Yet often, they don’t get the attention that they deserve if marketers are too involved with the tactical details of individual channels.

Our lifecycle marketing toolkit gives you structured guides and templates focusing specifically on acquisition, conversion or retention so that members can drill-down to create an effective comms plan focusing on just one of these activities.

In our lifecycle marketing toolkit advice includes:

How to create a customer acquisition plan and conversion-based budget
How to set up a structured testing programme for conversion rate optimization
How to create a customer retention plan
How to use advanced email marketing techniques such as onboarding and engagement

Armed with our Multichannel lifecycle marketing Toolkit, the world's top marketers use our unique approach to develop winning Multichannel lifecycle marketing strategies.

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