How to optimize your mobile lead generation

Learn best practices for mobile user experience and start nurturing prospects no matter where they go by optimizing your mobile lead generation

How will this Quick Win help me and my business?

We all like to be nurtured, don’t we? Beginning with the loving embrace of our mothers, we seek that feeling of being fully supported and guided along an uncertain path. Today, as we carry powerful smartphones in our hands, we seek a similar kind of empathetic connection with the brands we shop and buy from. We want to feel understood and authentically connect with the companies that offer the products and services we seek. We want this to happen when and where we want.

Making this connection takes more ‘touches’ (company-customer interactions) than you might realize. According to recent research, it takes an average of six to eight touches to qualify a lead during the lead nurturing process. The number of touches varies by industry (more are required for B2B sales cycles and for higher-priced B2C products), but lead nurturing involves serving up careful crafted messaging and interactions over time; it’s not a ‘one-shot’ deal.

What will I learn and how is this Quick Win structured?

Here’s an overview of what we cover in this Quick Win:

• Why lead generation is perfectly suited to mobile
• Understanding consumer behaviour on mobile
• Mobile lead generation prerequisites
• Top-of-funnel lead generation tactics
• Landing page lead generation tactics
• Mobile lead generation user experience (UX) best practices
• Examples of who does mobile lead generation well

The examples will focus on business-to-business (B2B), but many of the approaches are relevant to lead generation for high-value B2C services and products.

To learn about best practices for surfacing lead magnets in the customer journey across a website, we also recommend our Quick Win: How to increase your website leads.

About the author

Mark Hall

Mark Hall has focused on improving the usability and conversion rates of websites for over 15 years. He enjoys doing the customer research that gives him the insights needed to craft high-converting experiences that both satisfy users’ wants and achieve business goals.

Mark began his career as a staff engineer at The Boeing Company. Prior to SiteTuners, he led user experience research and design engagements for clients including Edmunds, AutoZone, Macy’s, Kaiser Permanente and American Express. As a consultant at Human Factors International, Mark also taught web design and usability testing courses.

Mark holds a Bachelors in Engineering from the University of Washington, an MBA from the University of Colorado, and is a Certified Usability Analyst. He enjoys speaking at local events and writing articles on voice of customer and conversion topics. When not working, Mark enjoying playing tenor saxophone, biking, following his favourite soccer teams, and spending time with his family.