How to reach more customers and support local SEO with Google Business Profile (Google My Business)

Learn when and how to use Facebook's different retargeting options. We’ll take you through how to find and promote yourself to advertising to segments that will benefit your business, use Facebook Pixel, set up dynamic ads, and improve your retargeting tactics.

How to do Facebook retargeting

In this Quick Win, we explain proven UX, analysis and persuasive techniques to help convert visitors into qualified prospects and buying customers on your website. Use forward and reverse path analysis in Google Analytics and follow our step-by-step recommendations to learn practical techniques to increase your website leads.

3 techniques to increase your website leads

In this Quick Win, we’ll give you actions you can quickly add to your homepage to increase conversions, drive engagement, and keep visitors on your site. You’ll learn how to set KPIs, use personas, use content to improve click through rate, incorporate personalization into your home page.

How to improve your homepage effectiveness

This Quick Wins guide provides you with a structured approach to help you locate, connect and engage with more of the right people on LinkedIn and how to turn them into paying clients.

Social selling and why it’s effective

Learn how to audit your website’s SEO performance to identify improvements. Our SEO Quick Win will provide you with a simple step-by-step process to assess the search engine friendliness of your website which forms the first foundation stage of any SEO strategy.

Conduct SEO technical audits

By examining the pages of your website that already rank well due to backlinks or examining your competitors’ links, you will gain valuable insight, which can help you gain more links and climb higher up search engine results. Through gathered insight, you can also find out which domains have the most influence on your ranking as well as your competitors’ ranking.

How to do a backlink audit

Increase leads and sales by accessing and improving your content with a full 360 content marketing audit. A content audit is the first crucial stage of improving your content marketing strategy, because you need to baseline the content types, formats and quality to evaluate how they meet your goals.

360 degree content marketing audit

This Quick Win gives you three ways to increase ‘micro’ conversion actions of your visitors and how to do this with a modest development and time investment.

3 killer conversion boosters for e-commerce websites

Facebook Messenger ads are a great choice at the top, middle or bottom of your conversion funnel because they engage and reassure your prospects/customers. This type of advertising done correctly not only enhances your customer experience but can also lead to a lower cost of conversion.

40 mins Learn More

Using Facebook Messenger marketing to acquire more leads and customers

In this Quick Win we will explore reasons to do user testing, how to create a hypothesis for a test, and how to pitch user testing to your manager. We will also cover practical steps on how to write test scripts, how to carry out user testing, how to analyze results and how to interpret those results to make change happen.

How to do website user testing to increase conversions

The following Quick Win is for business owners and marketers who want to learn new and efficient ways of promoting a business through micro-influencer marketing, generating brand awareness, driving more traffic, and boosting leads and sales.

How to set up a micro-influencer campaign

The majority of new subscribers you generate and bring into your email programme will not be ready to buy from you. Hence, lead nurturing is a crucial part of any well-structured email strategy. It involves taking a lead through a journey with your brand, to the point at which they are ready to buy from you.

How to create a lead nurturing strategy

Google Ads is a terrific platform for driving traffic to your site, but just a few small mistakes can cause you to waste budget and fall behind your competitors. This Quick Win will show you how to set up your Google Ads campaign from scratch so you can get more eyes on your brand.

How to set up a Google Ads campaign

This Quick Win will teach you all about the Google Display Network, the world’s largest online contextual advertising network. Unlike search ads, which are text only, ads on the GDN can use a combination of text and images, and can be static or included animated elements.

15 mins Learn More

How to set up Google Display Network campaigns

This Quick Win is for any B2B or B2C business owner or marketer who wants to grow their business and generate more leads using a cost-effective technique. It covers the basics of blogging for business, as well as the best tactics for generating leads from blogging.

How to use blogging for lead generation

Learn the principles behind effective online copywriting that you can apply to all content on your site. Whether you’re writing product pages, blogs, meta descriptions or social media posts, clearly communicating with your target audience is essential when trying to turn them into customers.

Online copywriting essentials

Our Quick Win shares quick hacks to help you optimize your business’ social media content and improve your approach to writing social copy.

Copywriting hacks for social media marketing

In this Quick Win, we show how to craft copy to get cut through your adds to make an impact, and elicit action has a direct correlation to return on investment (ROI). The advice covers paid media, i.e. any form of advertising that involves paid placement.

Copywriting for paid media

The most powerful quality signal you can provide a search engine is called a backlink. In this Quick Win, we will show you how you can attract high-quality backlinks that give your website the authority it needs to increase organic (free) traffic.

How to get quality backlinks

This Quick Win will provide you with a step-by-step approach to using LinkedIn ads to raise your profile among the key decision makers, and attract high quality leads in your niche or industry. It has been designed to help you get your advertising up, running and optimized within a number of days, and without burning through your advertising budget.

How to build a successful LinkedIn advertising campaign

Learn how to get started with Instagram influencer marketing, find the right Instagram influencers to work with, and start promoting your brand to millions of potential new customers

How to work with Instagram influencers

Learn why lead generation is perfectly suited to mobile, how mobile behaviour differs from desktop internet use, and best practices for mobile user experience. Start nurturing prospects no matter where they go by optimizing your mobile lead generation.

How to optimize your mobile lead generation

eBay counts over 25 million sellers and over 1 billion products. eBay is a huge opportunity for sellers who need to profit from online sales. However, with high competition globally, only those with the right skills have success.

How to sell on eBay

Identify areas for improved reach and conversion by using Google Search Console to analyze your current content's performance.

How to analyze content for SEO in Google Search Console

Review the technical SEO for your website to discover crawling and indexing errors that reduce your visibility in Google’s index.

How to audit technical SEO issues with Google Search Console

Learn how to use Facebook’s attribution tool to make data-driven marketing decisions and set yourself apart from competitors.

How to use Facebook Attribution

Manage your Facebook and Instagram ads effectively so you attract the highest quality traffic, leads, and sales and whilst getting a strong return on investment.

How to optimize Facebook and Instagram ads

Learn how you can use podcasts to market your business and connect with customers wherever they go.

How to start podcasting for marketing

Learn how to set your Facebook ads up for success by effectively planning your ad campaigns around the buyer journey.

40 mins Learn More

How to structure Facebook ad campaigns effectively

Learn tips, tools, and questions for customer satisfaction surveys that will help you learn what people really think of your brand. As more businesses embrace a culture of being customer focused and customer-centric, now is the time to listen to customers in an effective way, no matter the size of your company.

Run an effective CSAT survey

Learn the ins and outs of Facebook Instant Experiences with this Quick Win. From set-up to optimization, this guide will help get you up and running with Facebook Experiences in no time at all.

25 mins Learn More

How to use Facebook Instant Experiences (Canvas Ads)

Re-engineer your meta data to boost your website's position in search engine results and grow your audience with our Quick Win guide. This Quick Win walks you through the different types of meta data available, what is most and least important, and how to improve your ranking through meta optimization.

Re-engineer your meta data to boost SEO success

Learn the benefits of auditing and building your email list, tips for growth, how to adhere to data and privacy laws and how to increase success with your email marketing prospects.

How to build your email list

In this Quick Win, discover quick hacks to improve your email newsletter to help you increase ROI and audience engagement. Complete with a range of newsletter examples.

How to improve your email newsletter